I chose this company because it is one of the largest and wellknown cosmetics producers in the world, operating in direct sales system.It is therefore, extremely important the role of the representatives, the way theyact and persuade potential customers. I have realized the case study about the company AvonCosmetics Romania. INTRODUCTIONThis paper is making the analysis of the marketing mix of the company which isactive on the cosmetics market. Most women buy products through the catalogue, 77% of them using the productsevery day, often buying the personal care products.KEY WORDS: marketing mix personal sale market research.JEL CLASSIFICATION: M31 L10 D40.1. After analyzing data from market research shows that most womenacquires cosmetic products from Avon company, the representatives role being extremelyimportant.
The present paper analyzes the cosmetics market, thecompany Avon position in Brasov’s market, identifying the company’s main competitors,population segmentation. It continues with a market research conducted among womenin Brasov highlighting the attitudes, opinions and behaviour of women in Brasov on theacquisition and use of cosmetics product.
Annals of the University of Petroşani, Economics, 11(4), 2011, 233-244233ANALYSIS OF MARKETING MIX ON COSMETICSPRODUCTSCASE STUDY: AVON COMPANYALEXANDRA PALADE *ABSTRACT: This paper contains an analysis of the marketing mix followed by aSwot analysis of company Avon.
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